Empowering Women in our Community: Lora C
Design with Purpose: Lora’s Role in Shaping the Ellafi Brand
At Ellafi, our mission to empower Women+ and those who support them runs deeper than products and services—it lives in every detail of our identity. This month, we’re shining a light on the creative force behind our brand transformation: Lora Cuff, founder of Greyfound. From the name Ellafi to the colors, typography, and even the meaningful details in our logo, Lora helped translate our values into a visual language that feels bold, beautiful, and unmistakably us. We sat down with Lora to reflect on the creative process, the story behind the brand, and what it meant to bring Ellafi to life.
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