Today, we’re proud to announce an exciting new chapter in our story: Seasons Federal Credit Union is now Ellafi Federal Credit Union.
As we celebrate 90 years of service — and 20 years as Seasons — we’re embracing a bold new future. Our new name, Ellafi, reflects a stronger mission: to empower women and their allies — together referred to as women+ — to achieve financial independence and economic resilience.
Ellafi is Connecticut’s first credit union focused on women+. But this change isn’t just about a new name — it’s about making a real impact. We’re here to close financial gaps, foster confidence, and create a supportive community where every member can thrive.
"Ellafi Federal Credit Union is proud to be Connecticut’s first women-focused credit union — created to champion equity, empower women, and serve every member of our community," says Keith A. Wiemert, our President and CEO. "Our products, services, and culture are designed around the unique financial journeys of women, while remaining inclusive and accessible to all."
We know that financial barriers still exist — from securing loans to accessing long-term banking solutions. We’re determined to break down those barriers. At Ellafi, we’re offering the tools, resources, and guidance to help our members build wealth, grow confidence, and reach their goals.
"Financial empowerment is about more than money; it’s about confidence, security, and opportunity," says Robyn Swanson, Senior Vice President. "When we invest in women, we strengthen families, businesses, and entire communities. At Ellafi, we’re committed to providing the resources and support that make financial independence possible for everyone."
What does this mean for our members?
If you're already a member, everything you love about your credit union stays the same — your accounts, your service, your access. What’s new is an even stronger focus on financial wellness, opportunity, and community support designed to help you thrive.
Why the name Ellafi?
Ellafi represents our mission: to Empower and Lead women+ with the goal to Lift economic resilience and help them Achieve Financial Independence.
‘Ella’ signifies femininity across many cultures, and ‘FI’ stands for Financial Institution — together symbolizing strength, identity, and purpose.
We partnered with Greyfound Design to bring this vision to life, and we couldn’t be more excited to share it with you.
Welcome to Ellafi.
Here, your financial journey is celebrated, supported, and strengthened — every step of the way.
learn more about our ellafi rebrand